Sure! My session is all about email deliverability and what tactics you should (and shouldn't) consider to reach the inbox. Because we live in a world where the answer to almost every question starts with "it depends", and it's hard to make head or tail of what really matters. And while new technologies have emerged and increased emphasis has been placed on improving content and segmentation, all the shiny new technologies in the world won't be able to help you if your emails don't make it to the inbox. reception. During my session, email marketers can expect to better understand what are the industry best practices that are critical to the success of their email program,
what factors have the most impact on placement of the inbox and how they can combine technology with a thoughtful approach. to deliverability that allows for a truly optimized messaging program. Sunflower Live Don't miss Lauren's session and more at Litmus Live Hear from the best and brightest in the marketing industry, meet other email geeks virtually, and learn strategies and tactics to improve your E-Commerce Photo Editing Service email program. Join us at Litmus Live via livestream on October 26-27, 2021. Get your ticket How do you think email marketing will evolve in the next few years? GDPR and Apple's Mail Privacy Protection have thrown wrenches at marketers for the past few years, but these are just the start of a wave of privacy initiatives that will continue to try to keep up with technology. Have you ever faced the Hammer Bros in Super Mario?
bros-hammer My prediction is that marketers will spend the next few years dodging and adjusting their email programs to comply with new privacy regulations and initiatives (such as GDPR and Apple's Mail Privacy Protection) , just like Mario and Luigi trying to defeat those hammer-throwing Koopas. Marketers would do well to embrace these changes and plan now for the privacy of their email audience: not just because it's necessary, but because it's the right thing to do for your recipients. What's your favorite email meme? Braze's Alison Gootee is an email meme queen! The one on Hotmail support is a bit spicy, but I can't help but laugh when I even think about it. It's spot on. blocked-microsoft-meme