Wufu Becomes a "Tool Man", Who Is the Winner?

The five blessings have been synthesized, and the lottery will be held at 22:18 on January 31." On New Year's Eve this year, Alipay's five blessings seem to be no different from previous years, but in fact, this year's five blessings collection process is very different from previous years. Buying a vegetable in a vegetable market, buying a cup of milk tea in a shopping mall, or even going to a museum, it seems that without knowing it, the five blessings have been combined. This IP, which has lasted for seven years, has a new gameplay this year. In previous years, the Alipay platform was the main source of lucky cards for Wufu activities, and merchants participated in Wufu mainly in the form of named Fu cards. But this year, the main force of Fafu Card is no longer Alipay, but more than 1,000 merchants. These merchants can directly issue Fu cards in their own private domain mini-programs and life accounts, and leverage the popularity of Wufu IP to settle users, and then conduct long-term operations through Alipay mini-programs, life accounts and other positions. Five blessings for seven years, ushering in a new turning point in 2022.

But in fact, as early as the past year or so, Alipay has released the signal of "opening to merchants and letting private domain operations play the leading role". The full opening of the centralized IP Wufu is also a continuation of this signal - making the merchant's private domain a "winner." 1. This year's five blessings, merchants are the protagonists My colleague Wang Min, who hadn’t collected five blessings before the Chinese New Year for several years, collected five blessing cards early this year. Unlike the Phone Number List situation a few years ago, the blessing cards that Wang Min received this year basically came from clicking on the milk tea shop applet. , the window page pops up.

What's even more attractive is that in addition to clicking on the mini program page of the milk tea shop to receive Fuka, Wang Min also received several coupons of "30 minus 6" attached to Fuka, "I have already used this coupon. , I bought two cups of milk tea." This year, Alipay Wufu has undergone tremendous changes from the distribution subject to the distribution scenarios. According to Alipay's official announcement of the five-fortune gameplay, the scene of issuing Fuka this year has expanded from the platform venue to the merchant's private domain for the first time. Merchant’s Mini Programs and Life Accounts can all issue Fu cards. Small and micro businesses, even if they do not have mini programs, can use the red envelope code tool to issue Fu cards to users.