Determine who you want to target Having a clear idea of who you want to target is essential when creating your website strategy. Start here and don't just include obvious details. Go deeper and define who your audience is and what they want think and need. For example if you are a dentist your customers are not just anyone with teeth. Let's take a look at why you need a strategy before launching a website and what steps you can take to create one. Think about your ideal customer and answer questions like Where do they liveRelated Build and use your ideal customer profile and personas.
Determine your website goals Person writing their business goals on a notebook While every business needs a website most businesses need websites mobile number list for a variety of reasons . Each may have different goals for their site and the goals will drive the strategy for creating it. Define the top two or three goals for your website. You may have more but just focus on a few when you get started. Your goals can be Build trust Generate referrals Be found through search Educate your customers Show your work Generate leads Stimulate sales orders or online planning.
Define your primary call to action Once you know your website goals it's easier to define your primary call-to-action CTA . A primary CTA is the direction you want people to take when they visit your website. A restaurant's primary CTA can be to make a reservation. A spa can be to schedule an appointment and a boutique can invite people to browse their online store . Your primary CTA should drive people to take the most important step of working with you. You need to know your primary CTA before you start building your website because you'll be formatting your site to direct people to that CTA.