Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter, or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long URL on social media and hoping for clicks – at least for savvy marketers, it shouldn’t be. Check out how you can create one bio link that directs your audience to all different destinations Each post, tweet, and email should be polished and perfected so that it represents your company in a positive light and maintains consistency with your brand image.
From creating on-brand graphics, images and videos, to writing in a consistent tone of voice, it all makes your brand more appealing and builds trust with your audience. To make it simple for your audience to share Cork House Clearance Services content from your site, install easy-to-use social media share buttons. And one of the best ways to maintain consistency and entice users to take action is by using branded URLs. Along with boosting brand visibility and awareness, they show your audience that the content they’re clicking on is coming from the trusted source that is your brand. It’s a simple way to cut through newsfeed noise and can boost CTR by 39%. But even when you start using custom URLs, there can still be some bumps in the road. Online platforms and tools have various rules about how to share links. Some require the inclusion of.
HTTP text at the start – others don’t. Some may even update links to include the platform’s name instead of yours. If you haven’t started using branded links yet, you can find out more about them here. For those of you who’ve already realized the importance of putting your brand on your links, check out our guidelines covering how to share links on various marketing platforms: URLs on Twitter You may not even realize it, but all URLs posted on Twitter are automagically shortened using its t.co service. This limits a link’s character count to 23 – even if they are actually much longer. This way, your links won’t have too much of an impact on the 280-character limit of your tweets. Luckily for brand-conscious marketers, within Twitter, the original URL will appear. This practice by Twitter provides a safety check against known spamming sites, warning users before they take an action that could potentially be unsafe.