Day! Suggest adding a custom message A small detail that can make the difference: offer your customers to personalize their gift with a message of their choice! For Valentine's Day, some customers who buy online may decide to have the gift delivered directly to their loved one. Propose the solution that hits the mark and sets you apart from the others: the possibility of engraving the name of your loved one, or a romantic phrase directly on the perfume bottle, as DIOR proposes.
example-newsletter-san-valentino-Dior Fossil's email marketing instead proposes to engrave the back of the watch with a romantic phrase or a personalized message. gif-valentine's day gif-valentine's day Not just promotional emails Digital marketing does not only include communications mobile number list ent via email, you can play all the cards you have available including landing pages, social media, text messages During Black Friday or Valentine's Day people are looking for the best offer and are willing to buy, they just need to find the right inspiration. Attract them thanks to your Instagram page on your ecommerce and get them to subscribe to your newsletter by offering an additional 10% discount for example, or free shipping.
The new leads acquired could bring them into a marketing automation scenario and differentiate them from new customers. Offer them personalized offers based on their previous purchases. To make your marketing strategy effective, don't forget to create an abandoned cart scenario . Potential customers often need some encouragement to make a new product purchase.